Yesterday before going home from work, I decided to stop by Starbucks for some alone time with a cappuccino. So I sit there, open my laptop, log on to the Internet using their WiFi, and I see interesting news: Starbucks is ‘wearing’ promotional items for the movie ‘Akeelah and the Bee’ by Lions Gate Films. […]
A study shows that new customers of dry cleaning shops who received promotional products spent 27 percent more than customers who just received coupons, and a whopping 139 percent more than those who just received plain vanilla ‘welcome letters.’I guess the tides are changing even for the ‘repression-proof’ dry cleaning industry. It has become very […]
When a company gave out cowbells as promo products for a cycling event in Europe last year, some people laughed and found the idea ridiculous. But weeks later when the same company increased its client base exponentially, nobody found it funny. It turns out that the company’s decision to give away cowbells was well-researched –cowbells […]
February was declared the ‘National Heart Month’ not just because Valentine’s Day falls within the month, but more importantly, to remind us about the importance of a healthy heart. You see, heart disease is the number one cause of death among both men and women in the United States. More than 2,000 Americans die of […]
Well, it looks like the promotional apparel business is ready to glamour up – and I’m not surprised why. Promotional apparel sales accounts for a huge part almost every promotional product manufacturer’s yearly revenues, so it’s only right that this industry be perked up. Gone are the days when promotional shirts were made of low-count […]
February 14 is fast approaching and we expect more orders for Valentine’s Day-related items, such as our best-seller, the Valentine Heart Stress Reliever. It’s a nifty little gift item that I personally like because it looks great and is very functional. You squeeze it to relieve stress and therefore promote your heart’s health. And if that’s […]
Sometimes, it’s hard talking to new entrepreneurs. They are so eager to apply all the theories they learned in business school, and tend to be quite ‘hard line’ when promoting their business. This aggressiveness often does more harm than good. They tend to rush into promotional decisions without understanding their target market and what promo […]
I’m a geek, and when we geeks get our hands on the internet, we go to eBay to surf for the most, well, geeky things. So it’s no accident that I spotted this set of collectible Star Wars drinking glasses – the same ones Burger King gave out when the first Star Wars movie came out. Picture […]
So I just read that Coca-Cola is finding inventive ways to beat Red Bull in the energy drink market. Maybe they should do what they did in 1996 – give t-shirts away. That’s right. In 1996, Coca-Cola managed to make POWERaDE the top energy drink by giving away POWERaDE t-shirts to all the athletes in the Olympic […]
Rushimprint is like the Jaguar of the promotional products industry – we do everything at warp 9.9, 24 hours a day. Since we specialize in providing promotional products in a flash, we have no time to rest. I start the day getting client orders, then sprinting from one production to another, then coordinating with suppliers […]
