Virgil Winston:Marketing Guru Last night I dreamt that my wife and I went to the movies…and with three kids, going to a movie alone really is a dream. To get there, we had to walk through a crowd of country singers, break dancers, girl scouts and geriatric pogo stickers—only to end up in the middle […]
Virgil Winston:Marketing Guru Mrs. Winston came barreling in to my office this morning to announce that her diet was working—she had lost two pounds in two days and was going to have a piece of French toast to celebrate her success. I didn’t have the heart to tell her that, due to gravitational effects, you […]
Virgil Winston:Marketing Guru With all the hoohah about Election Day, it seems that Americans have forgotten that there are other days in November that are worth honoring. I don’t mean to diminish the importance of voting, patriotism or Election Day, but I think there are a few other days that we, as good Americans, should […]
Virgil Winston:Marketing Guru Everybody knows there are a few topics that are verboten during polite discourse—politics, religion and my mother-in-law’s peculiar proclivities. For the last several months, however, politics has been a tough topic to avoid. It’s seems that the newscasters, pundits, bloggers and even my Aunt Mabel can’t seem discuss anything else but the […]
Virgil Winston:Marketing Guru Fellow vocabulary aficionados know that October 16th was Dictionary Day—a sacred holiday that should be celebrated with reverence and gratitude for the late, great Noah Webster. And in the Winston household, it was. For those of you who are ill acquainted with my favorite holiday and have not yet realized why it […]
Virgil Winston:Marketing Guru If you have never had the good fortune to travel by private jet, and aside from rock stars and presidents—few of us have, I can tell you, not from personal experience, that it is the ultimate luxury. And it ought to be luxurious—a private flight from Los Angeles to Las Vegas runs […]
Virgil Winston:Marketing Guru I woke up this morning to the sound of my wife yelping in pain. Fearing the worst, I leapt out of bed and prepared to defend my beloved from the masked intruder that must have circumvented the alarm system and broken in to our bedroom. Once I was alert and out of […]
Virgil Winston:Marketing Guru As my Nana Winston used to say, “Keep it simple, Stupid!” The old gal was not a charming conversationalist, but she did know how to get her point across. Come to think of it, she wasn’t the soft hearted Nana a lot of folks were fortunate to grow up with—for example, she […]
Virgil Winston:Marketing Guru I went to my favorite coffee shop the other day and ran into my stockbroker, gulping a triple espresso and looking like he hadn’t slept for days. I reluctantly asked how he was doing and he launched into a tale of woe, the likes of which I haven’t heard since Nana told […]
Virgil Winston:Marketing Guru Everybody knows the importance of providing good customer service, but not everybody provides it. In fact, just last week I experienced the type of customer service that made me want to reach across the counter and strangle a person. But, being the reasonable, levelheaded type, I kept my hands in my pocket […]
Virgil Winston:Marketing Guru I walked in the front door after my morning constitutional to find a giant bouquet of flowers—and my wife standing behind them, arms crossed. I froze in my tracks as I quickly went through a mental checklist of all the important dates I may have missed. Our anniversary had passed, my wife’s […]
Virgil Winston:Marketing Guru Regular readers and fans know that I am a vest man. Sure it’s old fashioned, but it’s my signature look and it works for me. I have over 387 vests—more than enough to wear one every day of the year with a few left over. I have caught more than my share […]
