Virgil Winston:Marketing Guru Last night I dreamt that I was being chased by giant Scrabble plaques that had inexplicably come to life in order to taunt me. “Z” and “Q” were rather nasty characters but at least they confined their antics to chasing and yelling; “J” was throwing paintballs. I was running at top speed, […]
Virgil Winston:Marketing Guru Last year Mrs. Winston and I made only one New Year’s resolution: to lose weight and keep it off, a resolution shared by many Americans and kept by less than half. The Winston’s illustrate that particular statistic quite nicely—Mrs. Winston has never looked better. This year, I have decided to make a […]
Virgil Winston:Marketing Guru I often refer to the days following Christmas as the calm after the storm. As much as we try to teach our kids about the true meaning of the holiday and make the day about something other than presents, candy canes and more toys than an F.A.O. Schwartz warehouse, having a six […]
Virgil Winston:Marketing Guru These days people are obsessed with “The Office,” but not the one the go to every day. No, people are more interested in the office inhabited by people that are odder than their own co-workers and whose antics can be viewed from the safety of their living room couches. I am referring […]
Virgil Winston:Marketing Guru Well, it’s that time again—Thanksgiving is only days away, which means one thing: the holiday season is officially in full swing. This year, Mrs. Winston and I have decided to forgo our usual hosting duties and will “make the rounds” instead. The kids are off on an extended ski vacation with their […]
Virgil Winston:Marketing Guru Although I write about gadgets and gizmos rather than sit-coms or made for TV movies, I decided to join my fellow writers on the picket line to express my support—and see for myself what all the hubbub was about. I decided to go to the big rally at Fox Plaza on Friday […]
Virgil Winston:Marketing Guru Well folks, it’s going on day three of the Hollywood Writer’s strike and production on several shows is already shutting down. Don’t worry; I will continue writing my column because, as my teen-aged daughter frequently points out, “I am so not Hollywood,” and therefore, I am not prohibited from putting pen to […]
Virgil Winston:Marketing Guru If you’re like me, you spent last Sunday in a state of time confusion. Historically, daylight saving time ends on the last Sunday of October and we “fall back” to standard time, gaining a precious hour of sleep along with an additional hour of morning daylight. If it were up to me, […]
Virgil Winston:Marketing Guru Unless you’ve been living in a cave, a cocoon or have decided to eschew all forms of media for the last week, you’ve heard the news. California is on fire—and not in a good way. Due to the hot, dry weather and the high winds (known to west coast allergy sufferers as […]
Virgil Winston:Marketing Guru My first order of blog business is to apologize to my loyal readers for the word draught. I know there are a few of you who look forward to learning about the latest and greatest in the world of marketing and I am deeply sorry for my sporadic postings. The good news […]
Virgil Winston:Marketing Guru By now I’m sure you have heard all about the rather ugly incident concerning my temporarily fallen idol, Mr. Jerry Lewis during the eighteenth hour of his Labor Day MDA Telethon. I hear his publicity team was working overtime on spin control and there was even some loose talk about relieving the […]
Virgil Winston:Marketing Guru I look forward to Labor Day weekend every year for one reason—and it’s not because Labor Day is considered a “day of rest,” or because the kids go back to school the next day, although I suspect that is the reason my wife looks forward to it. Nope, I clear my schedule […]
