Customer Care

Virgil Winston:Marketing Guru The wife and I were out shopping today and meandered into a wonderful little shop called “Bar Keeper” which was, not surprisingly, a store dedicated to the perfectly appointed home bar. The proprietor stocked all kinds of bar equipment—from fancy glassware to toothpick holders and everything in between. As I perused the […]

“Tis The Season

Virgil Winston:Marketing Guru It’s cold and flu season again and that means the Winston household is on full germ alert. Mrs. Winston is a virus vigilante and prides herself on keeping the family fit as a fiddle throughout the season. The moment anyone crosses our garland festooned threshold, they are greeted with a cheery, “Don’t […]

Word Nerd

Virgil Winston:Marketing Guru Did you know that the word queue is the only word in the English language that is still pronounced the same way when the last four letters are removed? Of course “q” is not a word but that doesn’t change the fact that I spend way too much time reading the dictionary. […]

Blissful Thinking

Virgil Winston:Marketing Guru As you may or may not know, National Chocolate Covered Anything Day is just around the corner—December 16th to be precise—and I, for one, am pleased as punch. After all, what better day to indulge, binge, pig out, and otherwise consume to excess, my favorite food….chocolate. And by chocolate, I do mean […]

Letter Writing Day

Virgil Winston:Marketing Guru December 7th is Letter Writing Day, a day meant to inspire communication the old fashioned way…by putting pen to paper and sending someone a hand written letter. Letter writing is almost a lost art, since most correspondence today takes place via email, instant message or text. When was the last time you […]

The Best Black Friday Promotions

Virgil Winston:Marketing Guru “Black Friday” is Mrs. Winston’s favorite day of the year. Marking the beginning of the Christmas shopping season and taking place the day after Thanksgiving, “Black Friday” is not an official holiday, but many employees have the day off (with the exception of those employed in Retail and Banking). Interestingly, the origin […]

Conversation Piece

Virgil Winston:Marketing Guru “Virgil, we need to talk” are not the words I relish waking up to on a lazy Sunday morning…especially when the one uttering such missives is my lovely bride. It can only mean one thing—I’m in trouble. It’s been one of those weeks and I don’t really need more strife, so I […]

Thanksgiving

Virgil Winston:Marketing Guru The holiday season is in full bloom—I know because my wife is panicking about all the leftover Halloween candy and the stores are stocked with Christmas decorations. Although I enjoy the holiday season in all its glory, I find it a bit off-putting to hear Christmas carols every time I go to […]

The Godfather

Virgil Winston:Marketing Guru Jack LaLanne, the “Godfather of Fitness” celebrated his 95th birthday on September 26th in San Francisco, and on October 27th, the city of Los Angeles honored the fitness guru by declaring “Jack LaLanne Day.” Since so many fit folks populate LA, it seems appropriate for the city to honor the man who […]