When you are at a trade show or expo, it is so very important to understand that a first impression can sometimes be your only chance to make an impression to passersby. The term “big personality” can sometimes have negative connotations attached to it but in this specific case, it is a “big personality” that is honed in, professional and of course, effective.
If you are lucky enough to nab a person with a “big personality”, it is important to set them up for success and lead them in a direction of greatness. There are a number of things to help them focus on but during their training, these are the most important factors to check off your list.
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